How to Write Epic Captions for Instagram (2024)

3. Hashtags

One of the secrets behind Instagram captions in 2022 revolves around hashtags. It might seem like Instagram hashtags are no longer a trend, but the truth is, they still are!

Needless to say, choosing the right Instagram hashtags can bring you the desired engagement. If you’re looking for a tool to help you out with the popularity of hashtags, hashtag generators are the way to go.SocialBee features a hashtag generator that will surely come in handy.

The best tip, in this case, is to choose hashtags that are not necessarily the most popular. They do bring some visibility to your posts, but they won’t be from a targeted audience.

SocialBee helps you get all your hashtag ducks in a row. Create a hashtag collection and easily select it whenever you need to post new content.

Remember to mix and match your collections for optimal engagement rates.

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To ensure that your posts reach the best audience for you, go for hashtags that are both niche and popular among a certain community. In the long run, they will bring you more engagement since the posts will reach the people who want to see them.

One more thing you should consider is that using banned hashtags reduces the visibility of your profile.

A few examples of banned Instagram hashtags are the following: #always, #girlsonly, #curvygirls, #kansas, or #tag4like.

4. Emojis

There’s one ace up your sleeve when words cannot express your point entirely. That ace is the diversified selection of emojis you can use. They’re simple and expressive and people are drawn to them. Curious to know how to use emojis?

One of the best indicators of whether emojis are relevant for your post or not is the demographics of your audience. If your audience is composed of an older audience, using a fire emoji will not cut it. This doesn’t mean you shouldn’t use any emojis at all, though.

Emojis also come in the form of arrows or numbers, which can add to the visual component of your Instagram captions. Even so, using too many emojis might have the opposite effect, so use them responsibly.

5. Storytelling

Stories can bring more engagement to your posts, as people find it easier to relate to them. Storytelling should be an element that is present in your Instagram captions.

Use this technique to depict anything, from emotions to facts. Remember, people do love a good story.

Storytelling also provides good insight into your brand’s values, which can only allow your audience to connect more to your brand.

Here are a few tips on how to write a compelling story:

Identify the people who are listening to your story
Use a powerful opener that will hook audiences
Keep it simple, short, and also chronological
Pay attention to grammar rules, avoid all caps at all costs, and use multiple paragraphs for an easier reading experience
Make sure to remember the 2,200-character limit

Now, all you need is to tell your story and form a strong connection with your audience.

6. Brand’s Tone

The tone of your brand’s voice is crucial for your followers. Depending on what your brand is promoting, you can adopt a more formal or informal tone. Of course, the tone is also going to depend on the type of post you’re creating.

Serious situations require a more formal tone, regardless of any other factors. The trick is to make sure that your captions sound like your brand and that they’re not unnatural.

Shifting to a very formal tone that doesn’t address your audience might be too sudden and confuse your followers. The same thing can be said about sassy Instagram captions. Write with your brand voice in mind and you’ll allow your followers to relate more to your business.

7. CTAs

A CTA (call-to-action) improves your audience’s engagement by involving them. And this can be achieved in many ways.

You can ask your audience for their opinion on a matter, for instance, write a clever Instagram caption that invites them to express their opinion by either double-tapping or commenting on the post.

50 Examples of Epic Instagram Captions

We know you’re in urgent need of clever Instagram captions. For that reason, we’ve decided to comprise some satisfying lists of ideas for your next posts.

From Instagram captions for selfies to seasonal ones, we’re here to share with you our fine selection.

Here are the seven caption topics we’ll be addressing:

Selfie captions
Funny captions
Birthday captions
Spring captions
Fall captions
Halloween captions
Christmas captions

Make sure to bookmark this article for future reference. Here we go!

1. Selfie Captions

As a brand, you could encourage your employees to take selfies and be transparent about their work day.

Check out these epic Instagram captions for selfies:

A work selfie? Oh yes
And God said, ‘it’s selfie time’
Hard at work
*insert cute selfie captions here*
It’s coffee time
Just a girl at work, keep on scrolling
Lunchtime selfie
Meeting vibes
Morning face
No filter Monday
Oh, hello there
Teamwork? More like dream work
We are family
Work it

2. Funny Captions

Stop being so serious. Your brand can surely benefit from occasionally taking a fun detour.

Try the following funny Instagram captions:

An Instagram-worthy blooper, right?
Don’t let the appearances fool you, we’re best friends
Friday, our second favorite f word
That awkward moment when…
Trying not to fall asleep like…
Our competitors are going to LOVE this
*Instagram caption under construction*

3. Birthday Captions

The candles are lit and everyone’s wearing their Sunday best.

Explore the following birthday Instagram captions:

Happy Birthday, [insert name here]! Today, we’ll toast in your honor
Let them eat cake…and drink champagne
Today, this [insert zodiac sign here] deserves his/her/their flowers
May all my dreams come true… yours, too
Birthday boy/girl on the horizon

4. Spring Captions

The smell of flowers in bloom is in the air. Could this be a sign to give spring Instagram captions a try?

Here are five spring-themed Instagram captions:

Feeling as lucky as a four-leaf clover
It’s a beautiful life once the sun is out
Life imitates art
Sweater weather no more
Sunlight’s the best medicine

5. Fall Captions

Who doesn’t enjoy reading witty fall Instagram captions while drinking some hot chocolate?

Here are our autumn-themed Instagram captions:

Energy saving mode
Self-love autumn is synonymous with plenty of hot cocoa
Even my coffee is hoping to catch a falling leaf this autumn
Create your own sunshine they said *cries in rain*
A picture-perfect scenery
Cloudy day, cloudy coffee

6. Halloween Captions

Feeling spooky yet? In need of some frighteningly good copywriting?

Check out these Halloween Instagram captions:

John Lennon once said: ‘Imagine all the ghouls sharing all the pumpkin spice.’ True story.
Don’t mind the crooked smile, we’re just trying to get your fine day ruined
Three words: Trick or Treat?
Trick or treating is the best workout
A look of terror is the best gift you can offer tonight
Smile big and terrorize your neighbors
Witch face looking snatched tonight

7. Christmas Captions

Can you hear those bells jingling in the distance?

Read our Christmas Instagram captions:

Dear Santa, I have an explanation
Did you make any snow angels yet?
*insert Mariah Carey’s ‘All I Want for Christmas Is You’ song lyrics here*
Finally, time to wear cute pajamas and sit by fire ambiance visuals
Let’s walk in a Winter Wonderland one more time
You can’t live a full life this Christmas on an empty stomach

Write Captions for Instagram Like a Pro

Brands have a pretty fair shot at going viral through high-quality copywriting.

Indeed, you can go a long way with a great picture, paired with some good captions for Instagram. Regardless, finding the perfect balance in terms of how to construct your caption and how to get more views might take some time.

Practice makes perfect though. These steps will give you the insight you need to write valuable and attractive captions. The end result? More engagement on your Instagram page.

Instagram is no stranger to us, and we have a few aces up our sleeve when it comes to social media. Curious to find out more? SocialBee’s 14-day free trial is currently available, so do check it out.